Influencer Marketing – Boon or Bane?

Influencer Marketing

In the modern age of internet and social media, the gap between the rich and the poor, ordinary people and celebrities has reduced. People tend to replicate the lifestyle of celebrities and models. Nothing seems to be too far out of reach of the middle class. Millennials and Gen Z consume a lot of content …

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Email Marketing: Here are some tips to get started.

email marketing

In today’s connected world, digital marketing has played an important role in furthering business campaigns. With more than 60% of businesses transitioned to online mediums, it has become necessary to provide a comprehensive strategy that helps retain customers by understanding their needs. Email Marketing has become a major part of digital marketing through the use …

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Digital marketing the buzz word of 2021? Secrets of a successful digital marketer!

Digital Marketing

When you hear Digital Marketing, you might feel overwhelmed, but trust me it’s fun and interesting. Once you master the art of Digital Marketing, you’ll be unstoppable! Before we start talking more about Digital Marketing, let’s first know what is Digital Marketing? In layman’s terms, it’s a marketing activity done over digital platforms. I know …

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