As I’m sure you already know, marketing is a fast-paced and results-driven business. And with that in mind, it can be easy to dive into designing your next campaign under a tight deadline and end up being hounded under a big cloud of pressure from your clients or supervisors. While driving up sales should always be a primary goal, you also have your business’s reputation and image to uphold. Paying attention to the little things that may seem insignificant to you now might help save you after your next campaign goes live.
Below, we’re looking at a few tips on what to avoid doing when rolling out your newest marketing strategies.
Risking It All On One Campaign
One of the worst things that you can do is put all of your stakes into one marketing campaign that you believe will be a resounding success, only to see it flop. People have often seen companies as big as Coca-Cola and Nintendo try to launch big and exciting marketing campaigns only to see them fall flat on their faces. Similarly, it’s also not good practice to roll out a massive billboard or print thousands of brochures that you and your team think are excellent, only to be found in poor taste by your customer base. The bottom line is before you start making preparations with a campaign, make sure you run it by plenty of people and get the green light for safety as well as the overall message. It could be as easy as asking the person who sits next to your desk for their opinion.
Cluttering Your Ads
Imagine yourself on a busy street. You’re handed a flyer promoting a sale at your favorite store. Still, as you start to look at it, you realize that you can’t see what the deal is actually for, how much the items are being discounted, or anything other than multiple logos or graphics seemingly placed randomly on the ad. You should consider your marketing campaigns more as pieces of art than as advertisements filled with lots of information. There should be one focal point that the reader will immediately be drawn to, and then there should be just enough information surrounding the image to support it.
Not Using Your Own Voice
It’s great to research strategies that other businesses use or have used in the past. But If you try to mix too many different strategies, you’re likely going to end up sounding like the world’s most generic ad that you see every day of the week right before the 5 o’clock news. In other words, every brand needs its own voice, its own mission, and its own values. You should be able to communicate with your customer base better than the other businesses can. The last thing you want is to sound like a big corporation that only cares about profits and making that next sale. One sure-fire way to establish your voice better is by engaging with your customers and learning about their interests and how they react to others.
Not Setting Goals
Now that you’re a bit more well-versed on the mistakes that could jeopardize bringing in new customers to your business, you should have a much better idea of how to plan and launch your next marketing campaign. However, it is crucial to keep in mind that you need to have clear and concise goals set up if you want your campaigns to succeed. If you don’t set a clear objective for what you want your marketing efforts to accomplish, you will likely waste time, money, and efforts!.
Written by: Elizabeth Bowers