Influencer Marketing – Boon or Bane?

Influencer Marketing

In the modern age of internet and social media, the gap between the rich and the poor, ordinary people and celebrities has reduced. People tend to replicate the lifestyle of celebrities and models. Nothing seems to be too far out of reach of the middle class. Millennials and Gen Z consume a lot of content …

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Digital marketing the buzz word of 2021? Secrets of a successful digital marketer!

Digital Marketing

When you hear Digital Marketing, you might feel overwhelmed, but trust me it’s fun and interesting. Once you master the art of Digital Marketing, you’ll be unstoppable! Before we start talking more about Digital Marketing, let’s first know what is Digital Marketing? In layman’s terms, it’s a marketing activity done over digital platforms. I know …

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